Summerise Essay Example | Topics and Well Written Essays - 250 words

Summerise - Essay Example The main propagator of this flow also demand some balance of skills by individuals using the web as well as the intensity and the presence of the technology that individuals use. The paper has also been able to examine motivation behind the use of interactive media. Some of the motivations that have been identified to include; approaches that the users of the web have as well as the amount of the usage. The discussion reveals the properties that are seen to fundamentally determine the motivation, where they have been categorized as either intrinsic or extrinsic It is important that before companies decide to use these networks in their businesses and to ensure that the flow is not interrupted, the companies need to set clear objective for the sites. These objectives should mirror the intensions and desires that the consumers harbor for the use of the site. Use of marketing in the interactive media is influenced by the ease of the use of that media. It is this aspect of the media that usually influence the decision of such